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The Springbak® Story: Built on Innovation
Watch the Springbak® Legacy Film
Filmed at Northstar Studios in Nashville, Tennessee, this four-and-a-half-minute legacy film tells the story of Springbak®—from founder Bill Crow’s original vision and six years of research and development to the creation of patented Springsoles technology.
The film brings together historical perspectives from accomplished athletes, coaches, researchers, and sports-performance professionals who experienced or evaluated Springbak® through training, testing, and competition. Featured voices include former BYU and Raiders football standout Todd Christensen, BYU track and field coach Mark Robison, biomechanics expert Dr. Michael Yessis, and longtime Denver Broncos chiropractor Dr. Nelson Vetanze, along with other respected figures from collegiate and professional sports.
Their stories help explain how one innovative idea grew into a patented, ultra-thin performance product designed for athletes across many different sports.
Watch the film and discover the people, purpose, and innovation behind Springbak® Springsoles.
More Than a Product—A Legacy of Performance Innovation
Springbak® was built through years of experimentation, material development, athletic testing, and feedback from people who understood performance at the highest levels. The legacy film preserves that history while honoring Bill Crow’s belief that even a small advancement in athletic footwear could help give an athlete a meaningful competitive edge.
Read Athlete, Coach & Expert Testimonials
Designed for Performance. Built on Bill Crow’s Vision.
Springbak® began with founder and inventor Bill Crow’s belief that athletic footwear could do more than protect and cushion the foot—it could become an active part of an athlete’s performance equipment.
Bill understood that in competitive sports, even a small improvement in speed, movement, balance, or explosiveness could make a meaningful difference. That belief inspired six years of research, experimentation, material testing, and product development.
Rather than creating another thick replacement insole, Bill pursued an ultra-thin performance component that athletes could place inside the shoes they already trusted. His work ultimately led to patented technology covering performance-enhancing shoe inserts, insoles, midsoles, soles, and related athletic-footwear methods.
Founder’s Perspective
“The design of athletic shoes is becoming increasingly important to the performance of athletes. As athletic events become more competitive, small improvements in performance becomes increasingly significant. Athletic shoes that enhance the performance of athletes by only a few tenths or hundredths of a second, or a few inches, can provide the “winning edge” sought by athletes. For this reason, athletes are constantly seeking athletic equipment that will improve their performance.”
— Bill Crow, Founder and Inventor of Springbak® Springsoles
Reach Your Full Potential
Our mission is to help athletes, coaches, and trainers improve their performance with every step, jump, and sprint. Reach out to us today to discover how we can help take your athletic performance to the next level.